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The 10 Best Auto Dealer Sales Blogs for 2019
The automotive sales business is highly competitive. Today, you need more than superior merchandise, enticing pricing, superior warranties and financing, a great location, and winning personality to find success. You need to subscribe to auto dealer sales blogs to stay informed and ahead of the game. Why? In 2019, more consumers will search for their perfect …
How to Foster a Strong Company Culture & Keep It
Before going straight into the tips and tactics for fostering a strong culture within your company— it’s ultimately most important to explain why doing so is imperative to building a successful company. While providing a “safe and satisfactory” environment may be enough for some, as the job market changes and the climate of our own …
Mastering Instagram Highlights in 10 Easy Steps
Ever since the unveiling of “highlights” on Instagram, people have been struggling to find ways to properly utilize them. While some influencers and businesses use them to show off contact info, others have found creative ways to make them both eye-catching and functional. At Dealer Authority, we have arranged our highlights into different categories that …
Why Data Disconnects are Holding You Back – and What to Do About It
Connected data: Everyone wants it. Almost nobody has it. Consider this: car shoppers typically switch between online and offline four times over the course of their buying journey, and want those switches to be seamless. What’s more, customers interact with dealerships across many different digital touchpoints, which means omnichannel marketing capabilities are essential. And yet, …
Stop Chasing Shiny Objects
Stop Chasing Shiny Objects – and Start Selling Cars! At Digital Dealer 13 (held in October 2012 in Las Vegas), I delivered a presentation titled Stop Chasing Shiny Objects (and Start Selling Cars)! It was well-received, and it helped the 100 or so in attendance understand that the loudest voices in automotive digital – those …
NADA: Internet Advertising tops 50%, TV & Radio Lose
I carefully navigated the NADA website, clicking the button to download one of my favorite semi-annual automotive industry reports. I had heard the 2017 results were finally available, and I was anxious to dive into the data. I double-clicked to open the report, quickly scrolling to the “Advertising Expenditures” section. And then…my jaw dropped. I’m …
Dear Toyota: Here’s $108 Million to Spend in Your Fight for Share Against Ford
As the Toyota brand works to replace Ford in the top spot for US vehicle sales in 2018 (as of this writing, the Ford brand holds roughly a 14% share of the US Market to Toyota’s 12.4%; source here), you have to wonder how much of a difference an extra $108,000,000 to spend on targeted …
We Don’t Need No Stinking Banners
We Don’t Need No Stinking Banners Why you should immediately dump the rotating image carousel on your dealership’s homepage Though not quite as ubiquitous today as they were just a few years ago, homepage slideshows (aka image carousels and/or rotating banners) still appear on far too many dealer websites for me to believe anyone has …