What Do You Mean We’re Blacklisted?
Has this ever happened to you? I bet it has!
Black Friday has Faded, Shoppers are Shifting and Some Say it’s Dead
Tis the season. And we should be thinking about cookies, and decorations, and that creepy Elf sitting on a shelf waiting for a mischievous situation to appear. I am soooo glad my kids are too old for that. My elf would be sitting in the same spot the entire season. I would have to come …
Consumers really are drawn to prices that end with a…
Ninety Nine – “99”. It’s true – consumers really are drawn to prices that end in “99.” We recently conducted some research that analyzed just how much more used car shoppers gravitated to used car listings ending in “99” and the results were conclusive: there was a significant lift in clicks from vehicle search results …
A Fresh Look at Dealership Measurement and Reporting
To a lot of managers, the thought of yet another monthly vendor report is about as exciting as an empty dealership on Saturday afternoon. I get it – you’re busy, you’ve got a system, things are “okay.” But that’s a losing way of thinking. In the world of big data and advanced analytics, failing to …
What metric do you like to track most?
Latest HOT Topic in the Forums
Is Google “retweeting” from non-war with Twitter?
Latest HOT Topic in the Forums
Value Build Data Reports Help You Sell More Cars
If you’ve ever sat through one of my more recent presentations over the last few years, you know I’m a fan of value build data visually presented in a format that’s easy for the consumer to read and consume. Offering value building data on your dealership website is a no brainer. They’re a strong tool to be used …
18.2 Reasons to Reconsider Google’s Zero Moment of Truth
For the past three years, Google’s Zero Moment of Truth has been a pillar of the automotive industry. Wedged into nearly ever conference workshop and lauded by trainers, vendors and dealers alike, the groundbreaking study shed light on the multi-faceted journey car shoppers take every day when purchasing vehicles. With tangible proof of the importance …
5 Ways You’re Sabotaging Your Own AdWords Account
[highlight color=”#FCD770″ font=”black”]You’re likely spending a decent chuck of change each month on PPC at your dealership. Wouldn’t it be great to know you’re doing it correctly? Of course, it would be. I’m extremely excited to welcome Michael Pistell as our newest contributor to DealerRefresh as he has awesome information to share with our community. …
“I’ve NEVER Had a Computer”
Latest HOT Discussion in the Forums “I’ve never had a computer.” The paradigm shift from next door. Last night, I was at a buddy’s house and his 21-year old next door neighbor came over and he was showing me his newest phone, the Samsung Galaxy S5 Active (it’s sick.) Anyway, at some point, I moved …
