Marketing – Page 6 – DealerRefresh | DealerRefresh Automotive Dealer Forums

P.S. This Really Works!

Most professional copywriters know that in a sales letter, the most important item after the headline is the postscript (P.S.) at the bottom. Research shows that when people open a letter, they often scan to the bottom and read the P.S. before they actually read the letter itself. A good writer will take advantage of …

Best Practices Dealership Marketing

Cars.com Is Launching New-Car Features and Enhancements

You may have seen some comments from me on the message boards, but for anyone interested in who I am (Nick Hummer) and why I wrote this (short answer: because Jeff asked). I’m currently the Director of Advertising Solutions at Cars.com, working on my 9th year in the company. Assuming Jeff invites me back, you …

The Reputation Score You’re Not Checking and Should Be

You’re probably monitoring your dealership’s online reputation with customers on DealerRater and Google, but did you know there is another element of your dealership’s reputation that is being scored that can dramatically impact your store’s sales? This is the email reputation your dealership has with Internet Service Providers (ISPs) such as Hotmail, Yahoo, AOL, etc. …

Opinions & Advice

ROCKIN’ Employees – Where the Hell are They?

It’s not easy to watch a Dealer who is the true sense of an Entrepreneur, look and feel defeated. It was painstaking to see. Why was he feeling this way? Because he was faced with the reality that his sales team was incapable of responding to internet leads. I know what you are thinking. Incapable? …

Best Practices

Pricing – Strategy or “Just a Tactic”?

Our good friend Ed Brooks started a thread over on the DealerRefresh forums asking… Is your vehicle pricing a real Strategy or nothing more than a Tactic? This questions has caused a flood of comments and engagement with different opinions. We have many readers of the blog that have yet become a member of the …

PR Announcements

AutoRevenue Releases Reputation Management Solution For Car Dealers

AutoRevenue Reputation Management Solution Lee, Mass., January 26, 2011 – @utoRevenue, the industry leader in retention marketing for auto dealers nationwide and a division of Dominion Dealer Solutions, today announced its plans to release an all-new dealership reputation management suite of services for auto dealers at NADA 2011. The 360-degree reputation management solution provides dealers …

PR Announcements

OneCommand is Ranked One of America’s Fastest Growing Companies for the Fourth Consecutive Year

Cincinnati, OH, September 7, 2010 — OneCommand (www.onecommand.com), the nation’s leader in preference-based, automated, multi-channel marketing, today announced that, for the fourth consecutive year, the company has been named to Inc. Magazine’s list of America’s fastest growing companies – the Inc. 5000. According to Inc. Magazine, the list represents the most comprehensive look at the …

Opinions & Advice

Why Don’t They Want to Learn?

I’m sitting in my living room right now, possibly feeling a little melancholy. As with any person who lives their business, my thoughts turn to training, which I love more than anything. To set the stage for my rantings, you should know that I’m not new to the business. I spent 10 years in the …

Best Practices

Build Customer Loyalty with an Advisory Board

A Great Way to Build Customer Retention and Loyalty Dealer Advisory Boards are a regular tool used by Automotive Vendors to maintain relationships with their top clients and to keep them engaged in the service they provide. Autotrader.com, for instance, has a great Dealer Advisory forum that they use to gauge customer satisfaction and product …

Opinions & Advice

The Car Shopper on Your Website has Changed, Have You Noticed?

Shoppers love car shopping on the ‘net. For the last decade they’ve used the internet as their primary vehicle shopping tool. Internet shoppers on your site right now are on their 2nd, 3rd or 4th “internet vehicle”… BUT, something has changed! What’s different this time? This is the 1st time your internet shopper has been …

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Marketing – Page 6 – DealerRefresh

Cars.com Is Launching New-Car Features and Enhancements

The Reputation Score You’re Not Checking and Should Be

ROCKIN’ Employees – Where the Hell are They?

Pricing – Strategy or “Just a Tactic”?

AutoRevenue Releases Reputation Management Solution For Car Dealers

OneCommand is Ranked One of America’s Fastest Growing Companies for the Fourth Consecutive Year

Why Don’t They Want to Learn?

Build Customer Loyalty with an Advisory Board

The Car Shopper on Your Website has Changed, Have You Noticed?