Marketing – Page 7 – DealerRefresh | DealerRefresh Automotive Dealer Forums

What happens if you get hit by a bus?

Do you have a replacement strategy for your job? Or have you been like me, and have just been too busy to bother with it? Now that I am changing positions, I am having to train my replacements and it is incredibly enlightening. I highly suggest you have someone sit next to you and explain …

Dealership Marketing

Reputation Management Tools

If word of mouth is the most trusted form of advertising, what has the Internet done to extend its power? Why is the traditional business approach to fear it? In 2007 Jeff wrote an article about whether dealers should be using Social Media – you know…those facebook, myspace, and twitter sites. Here we are 2 …

Industry News & Trends

Wondering what to do for Cash for Clunkers?

Dealerships should build a page dedicated to the Cash for Clunkers program and find partnership with a website that can compete on the national level. CashforClunkersfacts.com is showing some big SEO results and offers dealers the needed leverage.

Industry Events

Using Your News To Drive SEO – Free Webinar

This Free Webinar registration made its way into my inbox, so I thought I would share it with everyone. If you’re not leveraging PR announcements to help with your dealership website SEO efforts then you could be missing out. Lee Odden is the real deal and just spoke at this years PubCon Search Marketing conference. …

Opinions & Advice

Do we think the consumer is stupid? Or is the joke on us?

One of our GM’s sent me an email with a link to another dealership who had a welcome video on their homepage yesterday. He thought it was very good, and he was right! The video quality was good, the speaker was good, and the background looked good. It was a good welcome video. The only …

Opinions & Advice

Are incentives dead? How do we advertise now?

We all know banner ads are only effective in an incentive-driven world. There are too many spammy emails to be effective with numerous email blasts. Google ads will eventually be passed over, by consumers, for more relevant organic results. Do we make our inventory look so good online that we are basically driving the car out of the monitor and onto their lap? Do we get on the forums, blogs, FaceBook pages and follow consumers on Twitter? Do we build relationships instead of being marketers?

PR Announcements

DealerTrack Acquires AAX Inventory Management Suite

DealerTrack Acquires AAX Inventory Management Suite Creating the Industry’s Most Complete Inventory Solution DealerTrack Holdings (Nasdaq: TRAK), a leading provider of on-demand software and data solutions for the U.S. automotive retail industry, today announced that it has acquired the AAX® suite of inventory management solutions and other assets from JM Dealer Services, Inc.. The AAX …

Opinions & Advice

American memories are shorter than ever

If there is anything 2008 taught me, it is that America’s memory has shortened even further than it was before. It is amazing how fast people switched their car-buying habits based on gas prices going up and coming back down. I can’t get over the speed at which truck sales died and came back. Do …

Dealership Marketing

When is enough enough? Where do we draw the line on expense cutting?

As most of you know, I am part of the third generation of Snyder’s at the Checkered Flag Automotive Group. My grandfather founded the company in 1964 after he himself was part of another third generation of Snyder’s at a department store we used to own in Downtown Norfolk since the late 1800’s (closed in …

Dealership Marketing

The death of the Internet Director

The time has come to promote the Internet Director into a much larger role It was announced yesterday that America went into a recession in December of 2007. We have now reached a full year in a down market. By now, all of us in the automotive industry are feeling it on some level. I’ve …