In case you don’t read Fast Company, Follow me on Twitter or somehow didn’t stumble across this latest study by Vivaldi Partners on Social Currency be sure to download it here.
Today, one of the most important strengths of a brand is its social currency, the extent to which people share the brand or information about the brand with others as part of their everyday social lives.
Premium Luxury Brands tend to have a higher social currency
Volume Brand vs. Luxury Brands – Premium make drivers show a much stronger sense of their brand’s community while volume brand drivers show a lower need to affiliate with others, in return having less social currency.
