Millennials, Cereal, and The Billion Dollar Implications on the Auto Industry
Millennials, Cereal, and The Billion Dollar Implications on the Auto Industry
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Millennials, Cereal, and The Billion Dollar Implications on the Auto Industry

Nearly 40 percent of millennials don’t eat cereal because it’s too much work to clean up. That was the claim of the article that caught my eye earlier this week. The article was based on a study done by The New York Times. Stunned, I asked the token millennial on our team if he eats cereal. …

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Engage, Inform, and Delight Millennials with Personalized Video Emails

Don’t think Millennials are a big enough customer segment to worry about? Think again. According to a recent DrivingSales study, Millennials are now accounting for 27% of new car sales. “The buying power of this younger market represents a significant growing opportunity for dealerships, the report states. Who Are Millennials? Why Do They Matter? According …

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