announcing dealerrefresh mini-webinars
announcing dealerrefresh mini-webinars
Best PracticesDealership Communication ToolsDealership Marketing

Introducing DealerRefresh Mini-Webinars and Live Web Chats

A colleague once told me, “I’d rather spend 60 minutes learning from someone who already figured out what I need to know, than spend days, weeks, or months trying to figure it out on my own.” This is precisely why webinars have and continue to be so popular. Problem is that in today’s business culture, …

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Best PracticesDealership Communication Tools

VIDEO: How to Reduce Lost Sales and Defection Rates

When the market is down, sales are declining, and lead volume is lower than normal.  How can your dealership respond, not just to maintain a flat line, but to turn around the trend and outsell the national average? What information is available, and what tools exist, to tackle this not-so-uncommon scenario? When Morrie’s Brooklyn Park …

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Selling OEM Parts Online at Dealership
Selling OEM Parts Online at Dealership
Best PracticesDealership Communication ToolsDealership Marketing

VIDEO: 5-Step Roadmap to Selling OEM Parts Online at Your Dealership

From boosting sales to evading obsolescence, selling OEM parts and accessories online can add a lot of value to your new car dealership. Greater value means more customers and better recognition, and INCREASED PROFITABILITY. Problem is, most dealerships don’t know where to begin. In this 7-minute video, we break down step-by-step how your team can launch …

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Dynamic Inventory Ads
Dynamic Inventory Ads
Best PracticesDealership Communication ToolsDealership MarketingIndustry News & Trends

VIDEO: How to Use Dynamic Inventory Ads on Facebook and Google

Dynamically updated ads based on current dealer inventory are one of the hottest ad formats in automotive advertising right now. Not surprising, considering the dramatically improved targeting, relevancy, and performance these ads provide. The benefits of dynamic inventory ads on Facebook and Google include: Reach customers with laser-focused messaging based on their online car shopping …

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video: e-commerce, not just for millennials
video: e-commerce, not just for millennials
Best PracticesDealership Communication ToolsDealership Marketing

VIDEO: Online Vehicle Checkout – Not Just For Millennials

Millennials, the term used for the generation born between 1982 and 1997, differ substantially from previous generations when it comes to how they shop. This is equally as true for household items and consumer electronics as it is for cars. Dealers, however, because of the unique complexity to shopping and buying cars, are faced with …

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3 Keys to Build You Acquisition Team
3 Keys to Build You Acquisition Team
Best PracticesDealership Operations & Processes

VIDEO: 3 Key Steps to Building Your Used Vehicle Acquisition Team

A chain is only as strong as its weakest link and when it comes to building a profitable buy center at your dealership, those links are your people and your processes. Outfitting your buy center with skilled team members is a difficult and essential ongoing effort for all managers and directors. In the video below, …

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maximizing dealership marketing with ai
maximizing dealership marketing with ai
Best PracticesDealership Communication ToolsDealership Marketing

VIDEO: Scaling personalization to all customers throughout the buying journey

Artificial Intelligence used to be something you’d only see in science-fiction novels, comics or movies. But these days AI isn’t just for Terminators and space ships with an axe to grind. Car dealers are now able to use AI to improve personalization on their website and engage customers more fully – engagement that can be …

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mini webinar video streaming
mini webinar video streaming
Best PracticesDealership Communication ToolsDealership Marketing

VIDEO: ‘Intelligently’ Engage Auto Shoppers with Live Video Streaming

How many applications (or vendor solutions) do you need to effectively communicate with YOUR CUSTOMERS intelligently, dynamically, and personally? This question (and others) is/are what we discussed in this exclusive DealerRefresh Web Chat with Dropin Auto Brand Ambassador Larry West [LinkedIn]. With more than 30 years of Automotive experience including Dealer and General Manager roles …

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mini-webinar how dealerships can learn from Carvana
mini-webinar how dealerships can learn from Carvana
Dealership MarketingOpinions & Advice

What Traditional Dealerships Can Learn from Carvana

If you’ve been in the car industry, you’ve probably heard of the new dealership on the block, Carvana. They are known for their car vending machines. That’s right, vending machines. Carvana’s mission is “to change the way people buy cars by providing a completely painless and transparent car buying experience online, eliminating the need to …

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Retargeting Program for Auto Dealers
Retargeting Program for Auto Dealers
Best PracticesDealership Marketing

VIDEO: How to Design a Retargeting Program to Increase Return Visitors

If you managed to catch the live webinar with Ian Cruickshank from Speed Shift Media, you were one of the lucky folks to learn how exactly to design a retargeting program to increase return visitors to your dealership website. But if you didn’t catch it… well bad luck. Just kidding! The most website traffic comes from …

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