We watch a lot of videos around here, that goes without saying. Almost 1,000 videos come through on any given Monday, so it’s pretty easy for us to have a grasp on what’s important to car salesmen.
Customer reviews are at the top of the list, it’s not surprising considering 84% of people trust online reviews as much as a personal recommendation. They can make or break not only dealerships, but individual salesmen as well.
Over the years there has been an increase in videos centered around review requests; but in addition to that, the requests are getting more innovative and direct with a variety of strategies.
4 REASONS YOU DIDN’T GET A GREAT REVIEW, OR ANY AT ALL…
1. You didn’t squash issues beforehand
This is a strategy we see a lot now, “Please contact me before submitting your review if for some reason you don’t feel completely satisfied, I can try to fix whatever it is.” Address any negative feelings before the customer submits a review and tell them you need all 10’s and perfect scores for it to count. [Read more…]