People love their smartphones. It’s impossible to deny. With 77% of Americans owning smartphones, businesses have embraced them as a new medium with which to engage with customers. How do they do this? The basics are clear– websites need to be optimized for mobile, and considerations need to be made for how a shopper might use their phone during their shopping journey.
But wait, there’s more.
Not only are shoppers using smartphones, they’re using them a lot, and in a very specific way. Of the 5 hours that the average American spends on their smartphone, 4.6 of them are spent on mobile apps. [Read more…]