Did anyone take notice to this ad in one of the recent dealer magazines?
"Get ready for a surge in shoppers like you’ve never seen before". I don’t know about all of that.
Is it true that Cars.com dropped MSN autos because they wanted too much money for the space and at the end of the day they were contributing less then 8% of overall searches for Cars.com?
Have you even tried to search for a vehicle on MSN auto? It’s a mess!!
Under the "New Cars" and "Used Cars" options you have (2) Go buttons. The first Go button (the one I thought was going to send me to my search results) lands you on a model page with Kelly Blue Book Values, Ratings with an information button to the right that takes you to each model years specifications page. By now you basically have to start your search over if your looking for actual inventory (unless you take notice to the little search box in the upper corner).
In my opinion MSN autos is far from being the most user friendly website and I seriously doubt I’m going to see a SURGE in leads from AutoTrader now that they are partnered with MSN autos.
Nice Ad though!!