Why do they WANT TO NEGOTIATE before they buy?
I am rather new to this biz (2002) and when I got an offer to become the marketing director for a local Chevy Store, I pushed back on the offer. What would I tell my friends?… What would they say? “Look at Joe, he’s stepped down to working for a car dealer, the poor guy.”
I was self-employed, that’s cool! I was living the life, I was pretty damn good at Golf (but never as good as Jerry Thibeau :-). Working for a Car Dealer was never on my radar. If the offer wasn’t eye-popping, I’d NEVER bring myself to “step down” into the den of wolves who devour the meek.