Are actual photos of your New Car Inventory necessary?
AutoTrader.com says YES!!
According to AutoTrader.com, using the standard AutoTrader.com ad format, adding actual photos and prices increased the VDP views by approximately 140% and increased shopper interaction by 110%.
I’ve been including actual photos and custom comments for our new inventory for other a year now at my Nissan Dealer (photo above). Our new car photos are of course fed out to not only AutoTrader but also our Nissan Dealership Website, Cars.com and the select other 3rd party listing sites we use. This also allows us to cut New Car videos with Unity Works.
Have our New Car leads increased?
No not really
Have our New Car phone leads increased?
A little but nothing real significant
Has our VDP views and engagement increased?
They have – to about the % that AutoTrader.com is reporting
Has my Nissan Dealer new Car Sales improved?
They sure have!
Are you taking photos of your new car inventory?
If so, what have your results been so far?
Follow the jump for the Press Release