OEM – DealerRefresh | DealerRefresh Automotive Dealer Forums

Digital Marketing: It’s Time for OEMs to Rethink Their Co-Op Programs

Digital Marketing: It’s Time for OEMs to Rethink Their Co-Op Programs This article was not written to be cute or semi-controversial. It was also not written for dealers to read, nod their heads and then do nothing. It was written for dealers and OEM executives to get beyond the bullshit being fed to them by …

Best Practices Dealership Marketing Opinions & Advice

Dear Toyota: Here’s $108 Million to Spend in Your Fight for Share Against Ford

As the Toyota brand works to replace Ford in the top spot for US vehicle sales in 2018 (as of this writing, the Ford brand holds roughly a 14% share of the US Market to Toyota’s 12.4%; source here), you have to wonder how much of a difference an extra $108,000,000 to spend on targeted …

Opinions & Advice

You F’ing crazy car dealers

I haven’t worked in a dealership for more than 6 years now. Today I’m a vendor; one who works closely with OEMs and dealers… for those of you who don’t know me. During that time, I have been explaining to coworkers and manufacturer representatives how to make life easier for dealers. Unfortunately, neither will ever …

Dealership Marketing

Why OEM Marketing Mandates are a Great Thing for Dealers (at least those who do it right)

Stop the presses! The cow just jumped over the moon. Pigs are flying. Hell froze over. Who kidnapped me and replaced me with an OEM shill? The answer isn’t that I’ve gone insane. It’s that I looked deeper into the subject and realized it can be easily turned around from being a negative thing for …

Search

Search

OEM – DealerRefresh

Digital Marketing: It’s Time for OEMs to Rethink Their Co-Op Programs

Dear Toyota: Here’s $108 Million to Spend in Your Fight for Share Against Ford

You F’ing crazy car dealers