Best PracticesDealership MarketingDealership Operations & Processes

Is Your Dealership Career Website Ready For Today’s Job Candidate?

You’ve identified your Dealership’s Employment Brand, but now what? In my previous article we defined, in the simplest of terms, what a Dealership Employment Brand is. But each “dealer” must take hard look at their business structure, operations, standards and practices in order to identify and define their own True Employment Brand. The value of your employment brand will …
Dealership Marketing

Hiring a Full-Time SEO and Internet Marketing Manager for your Dealership

Are you thinking about bringing someone into your dealership full-time for online marketing initiatives? If you aren’t, maybe you should. Considering that dealerships need to not only be versed in SEO and SEM but also analytics, reputation management, video SEO and social media, it seems only natural to bring someone in to do internet marketing …