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GM Mandates Reputation Management
Throwing more fuel to the fire – did anyone see the article Automotive News published today?
Automotive News speaks Greg Mays of Greg Mays Chevy in Texas. A few quotes from the article but follow the link below to read more…
Enough mandates, already! – IT micromanaging is unnecessary, costly, Texas GM dealer says
Texas Chevrolet dealer Greg May says he could do without the latest mandate from General Motors to hire a firm to handle his online reputation management.
Like all GM dealerships, Greg May Chevrolet of West, Texas, near Waco, had to select by last week one of three vendors approved by GM.
GM issued the mandate to ensure that all its dealerships solicit customer reviews, post them on the right consumer sites and respond promptly to negative reviews that can hurt both the vehicle brand and the dealership.
Failure to comply puts at risk 20 percent of what GM’s four brands pay quarterly in dealer Standards for Excellence bonuses pegged to vehicle sales, consumer satisfaction and other measures.
“Chevrolet is the only one of my franchises that tells me who I have to do business with,” said May, who also is dealer principal of Honda and Nissan stores in Texas.
Read more the complete article over on Automotive News: http://dlrfr.sh/WnUv9V
This is old news for DealerRefreshers as we’ve been discussing this for several months now. Be sure to speak up over on the forums.
How do you feel about GM mandating Reputation Management services for all their dealers?