DealerRater Guide to Online Reviews
DealerRater Guide to Online Reviews
Best PracticesDealership Marketing

Free Dealer Guide: Leveraging Online Reviews for a Competitive Edge

Online reviews are the new word of mouth. A positive online review of your dealership causes a ripple effect that creates sales faster than a one-on-one conversation ever could. The good news is that you can put reviews to work for you as a competitive asset to grow sales, improve customer retention and empower your …

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Dealership Marketing

Cars.com Analyzes Dealer Reviews and Uncovers These Interesting Trends

Cars.com analyzes dealer reviews and uncovers common shopper pain points and several interesting trends. [highlight color=”#FFD699″ font=”black”]This article was originally published on Cars.com’s DealerAdvantage blog. I don’t usually recycle from other publications, but it’s important information to be shared. Thanks Cars.com [/highlight] Online reviews continue to grow in importance within the automotive industry, with seven of 10 car …

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Best PracticesDealership Marketing

Why We Said No to Yelp Ads Twice: In Response to Yelp’s Dylan Swift

  Dylan Swift, Yelp’s Director of National Marketing, spoke this morning at the Driving Sales Executive Summit to a predictably tepid audience. The presentation included a lot of the same old statistics we’ve seen about the rise of mobile trends, and then abruptly ended. Charlie Vogelheim, looking dashing in his velvet tuxedo jacket, asked a …

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