Google is constantly improving their various platforms in order to improve the user experience and recently Google Ads (formally known as Google AdWords) was the next to receive a mini-makeover. If you have ever worked in Google Ads, you know that taking all of the various steps within the platform to make sure that your business or your client’s business is gaining the best bang for their buck with their Pay-per-Click campaigns can be slightly tedious. Google recognized this fact and has now simplified this process.
From the moment you select “+ New Campaign” Google is requiring you as the user to take a moment and plan – what is the intention in this PPC campaign? Is there specific inventory that you need to move? Are you trying to drive traffic to your website? Are you looking to generate more leads for your sales department?