“He came in, asked for Mike Columbus, and someone pointed out where I was… and he says ‘I know where he is, I know what he looks like…I’ve seen him all over the internet.'” – Mike Columbus
That… is the POWER of personal branding.
Where do I start? What do I say? Who should I connect with?
These are among the most common questions I am asked by professionals who are looking to develop their personal brand.
First it’s important to understand that the first step in executing a sustainable personal brand strategy is not self‐promotion. Too many automotive professionals begin by positioning themselves in front of people who don’t know them. Then they start broadcasting messages like “Buy from me… Check out this special… Don’t miss out…” [Read more…]