Brian Pasch, CEO of PCG Digital Marketing, announced that the company will be expanding the scope of the PCG Automotive Website Awards (AWA). Starting with their 2010 Awards Program in October, PCG will add coveted industry awards in a total of three categories: Search, Design, and Technology.
The new award categories are a result of the industry’s response to the popular Automotive Search Marketing Awards (ASMA) which will continue under the AWA “search” category. The ASMA awards are the standard for recognizing website platforms that excel in organic search.
In the Automotive Website Design category, awards will be given for three classifications of automotive website platforms: dealership websites, manufacturer websites and third party automotive advertising websites.