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phone calls – DealerRefresh

Best PracticesDealership Communication Tools

Dealerships Ignore More Than a Third of Their Customers

  • MikeHaeg
  • Posted onJul 16, 2012 at 7:17 PM
  • 6 Comments
  I have got great news for all of the GMs, GSMs, Internet Managers, Corporate Marketers, and even all of those vendor partners out there serving the dealership. Did you know that 39% of the valuable phone leads that you drove to the dealership were left stranded on the phone?
Best Practices

Four Superhero Powers for Dealer Website Tracking

  • Guest Poster
  • Posted onJun 3, 2010 at 8:53 AM
  • 5 Comments
What if you had Superhero powers like Spider-Man, Batman and Superman? You could have an amazing gift to do the unexpected and save the day. Sure, you’ve been tracking calls from your dealership’s website for years. Your store may even be running an expensive pay-per-click campaign that is bringing well-qualified leads. That is what the …

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