In this episode we recap recent conversations with the attempt to dig up dirt and drama in the auto retail industry. We then take a deep dive into Eric Miltsch’s recent article on DealerRefresh: 2018 Automotive Marketing Predictions.
Talking points include:
- How dealers will change the way consumer shop and buy vehicles.
- Subscription-based ownership models will increase.
- How vendors will change the way they show value to dealers.