- Do Customers Come for Price or Convenience?
This study by emarketer was focused towards the retail environment but we all know that the “time” factor plays into our business as well. “With 77% of respondents, saving time was the next most popular reason to shop online.”
- R. L. Polk signs MileOne for Lead Scoring
“Polk Lead Scoring combines predictive modeling and analytic capabilities with Polk’s analysis to determine which Internet leads are likely to result in a vehicle sale.” Is this encouraging your sales people to cherry pick leads or since we know most dealers are going to cherry pick anyways, lets be sure to pick the right ones?
- Remember this?