Greg Holway, General Manager of DCH Toyota of Milford, was assigned to the store shortly after it was acquired by the Lithia Automotive Group. According to Holway, many aspects of the store were in need of improvement, including its online reputation. “The ratings were as poor in Service as they were in Sales,” stated Holway. “The store had every opportunity to improve.”
In the 365 days prior, the store added a mere 6.8 reviews per month at a 3.1 average star rating with little to no presence on third party sites. Based on satisfaction Holway had enjoyed with Dominion’s solution for fixed operations marketing, he turned to Dominion’s award-winning reputation and social media platform, Prime Response.