Most professional copywriters know that in a sales letter, the most important item after the headline is the postscript (P.S.) at the bottom.
Research shows that when people open a letter, they often scan to the bottom and read the P.S. before they actually read the letter itself. A good writer will take advantage of this opportunity to maximize their message with a strong P.S.
Do your salespeople know that including a P.S. in their emails is also incredibly effective?
It is such an easy way to increase the impact of your emails. That simple sentence at the bottom of a two or three paragraph email can help you increase urgency, reinforce your main message and add value.
Here are a couple of ideas on what you might include in your P.S.: [Read more…]