I was running through a dealer’s website the other day and came across Purecars.com on their website. I haven’t heard much about Purecars.com in a while and decided to look at it again. I started a thread in the forums to gauge whether anyone was doing anything with it and not much has been said, but then I came across this statement on their dealer page.
The PureCars Pricing Graph
The number one concern used car buyers have is price. With hundreds of customers clicking the PureCars Value Report button found on every used vehicle page on your website, we’ll independently verify for customers when you’re priced below market. Customers will see the PureCars Pricing Graph when they’re getting a great price, and if you’re priced above market, there’s no worries, as the PureCars Value Report will automatically showcase all of the other known value highlights of your vehicles such as Vehicle Certification, Owner and Accident History, Low Miles, and Popular Color, among others.
This got me thinking “how does Purecars.com make a car that is priced too high appear to be a good value for a customer?” This program sounds really good!