Jeff Kershner introduced me to two of Seth Godin’s books a while ago:
Purple Cow and Meatball Sundae. Since reading them I’ve subscribed to Seth’s blog at http://sethgodin.typepad.com and pointed quite a few people toward his ideas. He speaks to everything DealerRefresh is about: new marketing, shedding tradition, reevaluating the norm, getting small, etc.
I sent Seth a thank you email this morning, and BCC’d Jeff – Jeff immediately called to say it was time to really share Seth with Dealer Refresh, and here we are! Jeff has had links to his books on the left-hand column of this site for a long time, and I suggest you use those links to purchase your copies (it helps DealerRefresh stay in business). Seth already responded to my email saying thanks, but hopefully he’ll drop by DR for a second….especially since we’re putting him in lights today!
So Seth, we’re calling to say thank you with the hope you’ll take a second to look at our antiquated business and maybe drop a hello. We’re also hoping a few others from the automotive industry will start listening to your messages.