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December 12 by Ryan Gerardi

VIDEO: 5-Step Roadmap to Selling OEM Parts Online at Your Dealership

VIDEO: 5-Step Roadmap to Selling OEM Parts Online at Your Dealership

From boosting sales to evading obsolescence, selling OEM parts and accessories online can add a lot of value to your new car dealership. Greater value means more customers and better recognition, and INCREASED PROFITABILITY.

Problem is, most dealerships don’t know where to begin.

In this 7-minute video, we break down step-by-step how your team can launch a profitable online parts business with no techie knowledge required.

Talking points include…

  • 5 simple steps to launch an online auto parts business
  • Pros and cons for each online selling channel, e.g. eBay Motors & Amazon WebStore
  • Strategies and best practices for boosting parts sale

If you want to grow a new revenue channel with e-commerce but aren’t sure how to get started, this video is for you.

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Categories: Best Practices, Online Marketing, Technology & Tools

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Editors

  • Jeff Kershner

    Jeff Kershner

    I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.
  • Alex Snyder

    Alex Snyder

    2019 marks Alex's 30th year in the car business. In that time he has had a front-row seat for the rise of the Internet and has been working to bring the online and offline dealership experience closer. Whether you knew him from his life at Checkered Flag or his years with Dealer.com/DealerTrack/Cox Alex has remained an opinionated DealerRefresh contributor who enjoys nothing more than to poke at the unsaid truths in our industry. He also helped found FRIKINtech.

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