I just came across DealerRefresh few days ago and wanted to let you know how much I appreciate the time and effort it must take to keep it up and running. I’ve been involved in the car business now for almost 4 years and have been on the Internet side of it for all but about 5 months.
For the most part, everything has been a self-taught or at best a trial and error experience. It’s nice to have a resource such as this one to turn to for thoughts and opinions from others in the industry that are in a non-competitive situation. I’m working now for a family owned business that has been in business for a little over 58 years. It was started as a Buick dealership back in the day. We are now a 4 franchise group, Buick, Isuzu, Mazda and BMW. We are in the process of becoming only a BMW dealership, that along with the used car department which will expand by adding a high-line section to our current, mostly GM and other domestic inventory.
We now use Reynolds both for our web site design and our CRM tool. I used AVV at my prior dealership (Honda) for about 3 years. I can’t say that Reynolds Contact Management is any easier to use, but it does seem to have much more capability and the support folks at Reynolds are outstanding. With the upcoming new changes in mind, would you have any advice to offer as to a web provider? Reynolds is a bit limited in the template offerings they have available and they only have one template that is BMW compliant in their super premium package. It’s in use by a BMW Center about 225 miles away from us and I am afraid the same template might be a bit confusing to our clients. If you had the opportunity to start over with your website, what would you do?
If you have taken the time and effort to read this far, I truly appreciate it. As well as any opinions/suggestions you might have to pass along to someone who wants to get better and dominate this market area. I am a full time Internet Manager here and have a pretty free hand as to how I run the department. It is me and I generally receive and work the leads myself, except the BMW leads which I divide out among 4 Client Advisors.
Any help or suggestions would be greatly appreciated!
-Per Ray’s request, I was asked to remove his full name and dealer info.