While so many dealers in the 20 groups I address still look upon their internet sales efforts with a bit of shock and awe, the truth is that internet sales are not just relatively easy to master; internet sales are so easy to master that they’re actually kind of boring.
Funny thing is, with just a couple of simple rules, the whole mess becomes incredibly easy to manage and grow.
In this 7-part series, my hope is to detail in plain language how you can stop overthinking much of what goes into making a sale to an internet prospect, and how to use these seven simple strategies to start setting more appointments that show and buy today:
Simple Strategy #3: Stricter Rules Drive Higher Sales
The Problem: In an attempt to increase CRM usage by your floor and internet teams, you created a “72-Hour Rule” or one like it. You believe that a side benefit of your 72-Hour Rule is a reduction in skating, because you can give your team the proper credit for their contact efforts.
The average dealer’s 72-Hour Rule works like this: