Work smarter, not harder has become a well-known business axiom. But defining ‘smarter’ is often based on the industry and when it comes to selling cars, working smarter means working faster.
Once you buy a car, no matter what the price, the clock starts ticking. And with each passing moment, the potential profit on that car diminishes. A car you buy because it’s a great deal will only prove to be a good deal if you can get it sold quickly.
The key to a quick turn-around lies in marketing more effectively and reducing the time a car is processed and put on the lot.