All of us have made hiring mistakes. Lots of them, in fact. STOP!
My experience in interviewing automotive sales talent has taught me that the vast majority of hiring mistakes can be nipped in the bud at the resume review. There are a number of things to consider when reviewing an automotive sales resume:
Resumes are marketing documents
Many dealerships we work with assume that resumes contain the gospel truth when it comes to a candidate’s background and experience. The only truth of the matter is that resumes are engineered to highlight (or even embellish) strengths and accomplishments while omitting clear and obvious failures.
Think about it – have you ever seen a resume that read, “Hit 56% of target sales target due to my inability to set appointments and unwillingness to consistently make cold calls”?
