[INFOGRAPHIC] How Personal Connections Inspire Trust in the Car Buying Journey
When we talk about ‘connected consumers’ it’s usually in the context of a customer’s online presence; how they expect – and in some cases demand – transparency and information, especially when it comes to big ticket items. But giving customers information and the tools they want to comparison shop is one part of the equation …
Internet Department vs. Floor Sales Staff
Recently, Gregg at Park Avenue BMW asked a great question on the DealerRefresh forums: “Do you protect your Internet Sales Staff from the floor?” The conversation has been very valuable as it talks about many different scenarios. How do you structure your Internet Department? Sales agents who handle leads BDC Internet Sales Managers Internet Sales …
