Search Marketing – DealerRefresh | DealerRefresh Automotive Dealer Forums

It’s Enough to be ‘Found’, Right?

In “The $4 billion Taxi Ride: Recognizing When to Influence a Purchase” John Clavadetscher talks about the $3.93 billion automotive advertisers will spend on paid search in 2016. In fact, dealers direct 45.1% of their digital spend towards paid search. I think we can all agree that is a considerable amount of money. What is …

Best Practices Dealership Marketing

Negative SEO – It’s Real And You’re Likely A Target

One of the biggest headaches for digital marketing agencies is staying up to date with what is happening with Google’s search algorithms. Lately I have seen a VERY disturbing trend, that it is easier to lower other people’s ranking than it is to increase your own. Due to recent updates by Google it has opened up …

Best Practices

Responsive Dealer Websites: More than a Buzzword

In my years working for a dealer website provider, I was often tasked with keeping up with the latest trends in website design, particularly how they pertained to their value from a traffic and lead-generation perspective. Google was always my beat. It wasn’t an easy task since they put out about as much content in …

Dealership Marketing

Bogus Clicks on your Dealers Paid Google Ads?

Could your local competitive dealer be clicking on your ads to dwindle down your budget? Could you be a victim of click fraud? Is PPC advertising already doomed? As search engine marketing (PPC) gains more and more popularity for dealers, there are many things you need to be aware of before dumping thousands into this …