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Digital Dealer 9 #DD9 – The Agenda

The 9th Digital Dealer Conference starts Tuesday, October 12 in Las Vegas. Attending Digital Dealer 9? Download the agenda here. I’ll be getting in around 2:30pm on Tuesday..the previous conferences started out with classes more for the beginner but it looks as if Cliff has the conference starting off strong with the General Session – …

PR Announcements

Automotive Website Awards Expanded By PCG Digital Marketing

Brian Pasch, CEO of PCG Digital Marketing, announced that the company will be expanding the scope of the PCG Automotive Website Awards (AWA). Starting with their 2010 Awards Program in October, PCG will add coveted industry awards in a total of three categories: Search, Design, and Technology. The new award categories are a result of …

Industry News & Trends

Is Your Dealers SEO Being Hijacked?

Since Google began testing “Realtime Search,” we have seen several incarnations including a scrolling area on the main search page. With the announcement last week of the new “Realtime Search,” I found a renewed interest in the possibilities of another strong source of SEO. What I discovered left me scratching my head and consequently consumed …

Industry News & Trends

Google Changes Organic Search Results Rules

I often remark why it will be difficult to publish a traditional book on SEO for car dealers when the rules pertaining to Google search results continue to change. On Friday August 20th, Google announced another change in how organic search results will be displayed in SERP’s. The 10 organic listings shown on any search …

PR Announcements

PCG Digital Marketing and DrivingSales.com Announce Groundbreaking Automotive SEO Study

Car dealers are invited to participate in the largest group study for Automotive Search Engine Optimization (SEO). The study will educate and mentor 100 car dealers who are interested in applying Automotive SEO strategies at their automotive dealership. Results of the four month study will be published and presented at the 2011 NADA Conference in …

Industry News & Trends

Look-Out AutoTrader and Cars.com, There’s a new Guru in Town

Toiling in the trenches, way under the radar, a feisty little automotive internet startup is making all the right moves with its cross-hairs fixed on you, on me and all of us in our industry… the automotive internet/retail industry. First, a little background… I am constantly tinkering and improving our site, trying to improve our …

PR Announcements

2010 ASMA Awards – Applications Now Available

Applications for the 2010 Automotive Search Marketing Architecture (ASMA) study, underwritten by PCG Digital Marketing (PCG), are now available to automotive website design companies. The annual study and awards recognize the best automotive website platforms for automotive digital marketing strategies. Automotive website companies are encouraged to contact Carrie Hemphill, ASMA Award Coordinator, to request the …

Industry News & Trends

Wondering what to do for Cash for Clunkers?

Dealerships should build a page dedicated to the Cash for Clunkers program and find partnership with a website that can compete on the national level. CashforClunkersfacts.com is showing some big SEO results and offers dealers the needed leverage.

Industry Events

Using Your News To Drive SEO – Free Webinar

This Free Webinar registration made its way into my inbox, so I thought I would share it with everyone. If you’re not leveraging PR announcements to help with your dealership website SEO efforts then you could be missing out. Lee Odden is the real deal and just spoke at this years PubCon Search Marketing conference. …

Opinions & Advice

Do we think the consumer is stupid? Or is the joke on us?

One of our GM’s sent me an email with a link to another dealership who had a welcome video on their homepage yesterday. He thought it was very good, and he was right! The video quality was good, the speaker was good, and the background looked good. It was a good welcome video. The only …