Internet vs. Floor volume 57
This is a rant. It pisses me off to still see the sales floor referring to Internet customers and forms from the website as “Internet Department” things. When you still hear sales agents say “oh, that’s the Internet department” you know we have a problem. C’mon, people aren’t searching for your store in Alta Vista …
Oh no. I’m a customer.
If one were to ask me what was the biggest life-changing event I’ve experienced I’m not sure I could say it was meeting my better half. Although she is certainly life changing, she wouldn’t have happened if it weren’t for me becoming a customer. I was born a car dealer. My Grandfather founded the family’s dealer …
Top 5 Ways to Keep the Conversation Rolling Beyond the Sale
Do you find the ball stops rolling once your customers leave the lot? After-sales services are a huge part of the auto market, and yet many dealerships fall short brining in old leads. Forbes reported that gross profit margins for after-sales services were much higher than the sale itself, but at the same time, many …
The Best Leads Your Store Will Get Tomorrow
Damn you 2008! Real change is happening out there. It’s subtle and it’s taking years to play out so it’s hard to see, but it’s very real and it all traces back to 2008. Let’s go for a walk, turn over some stones and let’s find some ROI out here! The financial crisis of 2008 …
