Pretend you’re the owner of a 2010 Ford Focus that recently went off warranty. Your check engine light just clicked on – most likely due to a battery issue – and you need to get it fixed ASAP. There’s seven inches of snow forecast for the weekend ahead and you can’t afford to risk an issue in the cold. Put your consumer hat on and think about where you’d turn for help and information given the circumstances.
Now take it one step further.
Pull out your smartphone or open a new tab in your mobile browser and search for “battery replacement,” “brake repair,” “oil change,” or any number of common services consumers look for online in your neighborhood every day.
See what comes up!?