service marketing – DealerRefresh | DealerRefresh Automotive Dealer Forums

Service Routine at the Dealership - Try something different

Let Routine Maintenance Change the Internet Sales Routine

Try brushing your teeth with the opposite hand, or take a different route to work, and see what happens. It’s been well written that we fall into routines. We look at automotive e-commerce the exact same way. All of us continue to try to fix the buying process, and that’s why the e-commerce transition continues to …

What Are “Active Customers” and How Should We Communicate with Them?

When someone chooses to do business with your dealership and brings their vehicle in for service, they are no longer a prospect anymore, they have become an “active customer.” Chances are, you did many things right and well to make them an active customer, but if you aren’t proactive and you fail to change the …

Your Service Department Isn’t Prepared for What’s Going to Happen

Let’s face it. Our Dealership Service departments don’t always have the best reputation. Too often, they’re perceived as being overpriced and pushy when compared to the trustworthy shadetree mechanic next door, the independent auto repair center down the street or even the Midas shop across from your office. On top of the ever-growing competition, most …

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service marketing – DealerRefresh

Let Routine Maintenance Change the Internet Sales Routine

What Are “Active Customers” and How Should We Communicate with Them?

Your Service Department Isn’t Prepared for What’s Going to Happen