It’s Enough to be ‘Found’, Right?
In “The $4 billion Taxi Ride: Recognizing When to Influence a Purchase” John Clavadetscher talks about the $3.93 billion automotive advertisers will spend on paid search in 2016. In fact, dealers direct 45.1% of their digital spend towards paid search. I think we can all agree that is a considerable amount of money. What is …