Why aren’t dealers social networking?
That’s the title of an article I wrote back in Dec of 2007. I can’t believe I had almost forgot that I written it? It wasn’t until I was digging through my analytics and took notice to a top referring site pointing to the article.
The title of the article was a little deceiving. I didn’t even write about why dealers are NOT in social media …
“There are many reasons why dealers are not social networking and I’m not totally convinced that all dealers need or should be social networking. But rather than writing why dealers shouldn’t be social networking let’s look at a few of the advantages why maybe they should be.”
Instead, I wrote about 5 advantages to dealers for leveraging social media. Interesting enough, these same 5 advantages still hold true today are have become the backbone of many articles about the dealer industry and social media found on some of the “other” social sites in our industry. [Read more…]