These days you (the marketer) need to be hyper-focused on all of the changes in the auto industry and beyond. Everyday you need to decide; will you put things off in favour of playing catch up with your competition or will your dealership be a leader.
Competition is at an all-time high and doing the same thing as your competition won’t get you better results, it’ll get you the same results – or worse. What you need to do is look at different tools and techniques.
Here are two emerging technologies that attract more in-market buyers to your dealership.