Mastering Instagram Highlights in 10 Easy Steps
Ever since the unveiling of “highlights” on Instagram, people have been struggling to find ways to properly utilize them. While some influencers and businesses use them to show off contact info, others have found creative ways to make them both eye-catching and functional. At Dealer Authority, we have arranged our highlights into different categories that …
NADA: Internet Advertising tops 50%, TV & Radio Lose
I carefully navigated the NADA website, clicking the button to download one of my favorite semi-annual automotive industry reports. I had heard the 2017 results were finally available, and I was anxious to dive into the data. I double-clicked to open the report, quickly scrolling to the “Advertising Expenditures” section. And then…my jaw dropped. I’m …
Infographic: The Car Dealer’s Step-by-Step Guide to Getting More At-Bats
I write a lot about the processes that help dramatically increase appointment shows, drive up closing percentages and generate additional gross; but what about those dealers and salespeople who are good with processes, though simply don’t get enough “at-bats?” That is, they’re simply not receiving the number of leads, calls, chats and walk-ins they need …
Employee Joy Rides. Has This Happened to You?
A recent event showed “irrefutable proof” – as one unhappy customer said, that employees taking customers cars for a joy ride is not an uncommon issue dealership customers face. The Joyriding Employee A Californian couple took their car for regular servicing, only to spot it speeding down the road a while later. They realized it was …
Can a $100 Chatbot Really Replace 2 BDC Agents?
Can a $100 Chatbot Really Replace 2 BDC Agents? Before I answer the question posed in the title, let’s agree on a few things: Facebook is not going away; Most of your customers are already there; Your kitten pictures and inventory vomits aren’t being read; and Facebook Ads work, but you need to start …
How to Create a Steady Stream of Lifelong Referrals Through Personal Branding
“He came in, asked for Mike Columbus, and someone pointed out where I was… and he says ‘I know where he is, I know what he looks like…I’ve seen him all over the internet.'” – Mike Columbus That… is the POWER of personal branding. What is ‘Personal Branding’?
5 Things You Don’t Understand About Social Media
We hear it time and time again, that digital marketing and social media are two of the most important ways to catch the eyes of your customer and interact. But the car industry is still notoriously behind in these aspects, for the most part. So where are we missing the mark? Here’s 5 important things …
Are You Demanding Accountability From Your Social Media Agency?
Last month, I participated in a panel discussion about social and digital marketing at the Digital Dealer 21 convention in Las Vegas. In attendance were hundreds of automotive dealers ready to learn best practices in digital and social media. As the panel discussion unfolded, one issue kept coming up again and again: accountability. Dealers wanted …
How Much Traffic is Your Dealer Website NOT Receiving?
Every day, your dealership website is visited by hundreds of people. Most people arrive there as a result of searching your dealership on Google. But many arrive as the result of other factors… Maybe it was a Facebook ad, a tweet, or a link from some other social network. Maybe it was from an email you sent, or …
