Social Media – Page 2 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Two Important Goals for Long-Term Profitability

As multi-million dollar local brick and mortar businesses offering people a significant product and service, the expectations for what a dealer can and should be achieving must be high. While I believe that the majority of dealers do strive for excellence, one area where dealers are not exceeding expectations is with Social Media. Considering that …

Social Mobile Customer Engagement with Tangible ROI by HELIO

Dealership Marketing

Facebook is King. Better Get on Board!

Facebook is not just for social conversations. It’s a social community with brands and storefronts, and for those that understand the power of Facebook and can harness it, a ton of possibilities exist. Dealers are looking for ways to promote their business and ultimately be profitable with Facebook, but so far, few are seeing the …

Dealership Marketing

Videos Equal Visits, to your Dealership

According to a recent Google study – “The Top 5 Auto Shopping Moments Every Brand Must Own”, video is “playing. Playing a big part in the consumers shopping process. Nearly 70% of people who used YouTube as part of their car buying process were influenced by what they watched [Tweet “Nearly 70% of people who used YouTube as …

Dealership Marketing

Why OEM Marketing Mandates are a Great Thing for Dealers (at least those who do it right)

Stop the presses! The cow just jumped over the moon. Pigs are flying. Hell froze over. Who kidnapped me and replaced me with an OEM shill? The answer isn’t that I’ve gone insane. It’s that I looked deeper into the subject and realized it can be easily turned around from being a negative thing for …

Best Practices Opinions & Advice

Is Google “retweeting” from non-war with Twitter?

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Dealership Marketing Industry News & Trends

AutoTrader’s Social Media Survey is a Total Sham

They say that if you torture the data long enough, it will confess to anything. In the case of AutoTrader’s recent “study” about car shopping habits, it’s not just a matter of torturing the data. It’s about coercing the study to produce a result that puts into a negative light the biggest threat to their …

Best Practices Dealership Marketing

It Takes a Dealership to Raise a Social Media Presence

It’s not just about branding. It’s about FOOT traffic! This is the last part in a 4 part series about automotive social media strategies that are emerging to help car dealers get true benefit. It’s not just about branding. It’s not about auto-feeding marketing content. With the right strategies in a place, dealers can drive …

Best Practices Opinions & Advice

Social Media’s Greatest Strength is the Data that Few Dealers are Using

[highlight color=”#F0F0F0″ font=”black”]This is part 3 in a 4 part series about automotive social media strategies that are emerging to help car dealers get true benefit. It’s not just about branding. It’s not about auto-feeding marketing content. With the right strategies in a place, dealers can drive foot traffic and website visitors in a way …

Dealership Marketing Industry News & Trends

Turns Out Facebook Advertising Is A Big Lie

[highlight color=”#F0F8FF” font=”black”]If you follow the “other” industry forums, there’s a good chance you’ve read one of Mr. Stephen Jackson’s many enthralling articles. I happen to intercept this one, and asked if we could exclusively host it here on DealerRefresh. I believe you’ll enjoy this article as it’s very relevant to the conversations we’ve had …

Best Practices

Your Social Media MUST Be Yours and Yours Alone

If there’s one thing that I absolutely cannot stand in the automotive digital marketing world, it’s the demand to make everything scalable. One of the biggest reasons I formed my own company was to help put an end to the automation and bulk-mentality that permeates throughout our industry. Don’t get me wrong. I totally understand …

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Social Media – Page 2 – DealerRefresh