Social Media – Page 3 – DealerRefresh | DealerRefresh Automotive Dealer Forums

The Social Media Overview Effect

When astronauts look down on our beautiful, fragile planet, they often experience the “Overview Effect,” in which previously held notions of human differences melt away and a feeling of oneness prevails. At DSES, speaker Cam Chell brought up the concept, and I’ve been thinking about it ever since. On an admittedly less cosmic level, your …

Best Practices Dealership Marketing

Social Media Can (and should) Be a Business Driver

[highlight color=”#F0F0F0″ font=”black”]This is part 2 in a 4 part series about automotive social media strategies that are emerging to help car dealers get true benefit. It’s not just about branding. It’s not about auto-feeding marketing content. With the right strategies in a place, dealers can drive foot traffic and website visitors in a …

Best Practices Dealership Marketing Opinions & Advice

The Three Stages of Social Media

This is part 1 in a 4 part series about automotive social media strategies that are emerging to help car dealers get true benefit. It’s not just about branding. It’s not about auto-feeding marketing content. With the right strategies in a place, dealers can drive foot traffic and website visitors in a way that can …

Best Practices Dealership Marketing Industry News & Trends

Facebook Graph Search…What Next?

Facebook Graph Search – How Should Your Dealership Prepare? I’ve written in the past about optimizing your Facebook business page for Facebook Graph Search. Graph Search is Facebook’s most recent search tool iteration, helping users make connections to existing people and places that were previously difficult to find. With a clean interface and natural search capabilities, Graph Search …

Best Practices Dealership Marketing

Dealers – Reaching Out with Instagram

[highlight color=”#fde1c3″ font=”black”]Let’s give a warm welcome to Aaron as we host his first article to the DealerRefresh community. For those of you that don’t know Aaron, he’s the Social Media Manager at Suzuki of Wichita. When others are talking about social media, Aaron is breaking boundaries and making it work for the dealership. Welcome aboard …

Don’t Allow Social To KILL Your Conversions

First, let me begin this post by saying I have much love for Facebook. After much observation I’ve determined that Facebook targeted ads pull in more leads than many other marketing tactics for local dealers. However, when I got an email from one of my own employee’s the other day extolling the values of a …

Best Practices Dealership Marketing

The SEO Apocalypse

After the Google Penguin update, I find many of my old tactics are void. For those who don’t know, Google went on the attack April devaluing and penalizing sites using spammy SEO tactics. Many sites were hit and devalued on the search engine results pages. I watched sites go from 20,000 unique visitors a month, …

Dealership Marketing

Are You a Klout Whore?

What is your Klout score? Are you obsessed with it? Are you checking it each day, and when you find that is has dropped, are you devastated? Before I go further, let me share – I feel like I bear some responsibility for this. It was just last year that I spoke about Klout in …

Industry Events

David Kain 8th Annual Client & Friends Workshop – Register NOW!

8th Annual Kain Automotive Workshop – Register The conference season is amongst us. From DigitalDealer 13 to DSES to J.D. Power to a few others like the Internet Sales 20 Group in Chicago. In this post I’m here to help promote the 8th Annual Kain Automotive Workshop hosted by David Kain and crew. I’m sure …

Facebook Pages Manager iPhone App

Using Facebook Pages Manager App I was speaking to a dealership the other day and the topic of social media and time management came up. Josh, the ISM at the dealership was ranting about Bobby’s post “4 hour work week at the dealership” and ordered the book “The 4-Hour Workweek” for himself. He mentioned he …