Best PracticesDealership Marketing

Social Media Can (and should) Be a Business Driver

  [highlight color=”#F0F0F0″ font=”black”]This is part 2 in a 4 part series about automotive social media strategies that are emerging to help car dealers get true benefit. It’s not just about branding. It’s not about auto-feeding marketing content. With the right strategies in a place, dealers can drive foot traffic and website visitors in a …
Best PracticesDealership MarketingIndustry News & Trends

Facebook Graph Search…What Next?

Facebook Graph Search – How Should Your Dealership Prepare? I’ve written in the past about optimizing your Facebook business page for Facebook Graph Search. Graph Search is Facebook’s most recent search tool iteration, helping users make connections to existing people and places that were previously difficult to find. With a clean interface and natural search capabilities, Graph Search …
Best PracticesDealership Marketing

Dealers – Reaching Out with Instagram

[highlight color=”#fde1c3″ font=”black”]Let’s give a warm welcome to Aaron as we host his first article to the DealerRefresh community. For those of you that don’t know Aaron, he’s the Social Media Manager at Suzuki of Wichita. When others are talking about social media, Aaron is breaking boundaries and making it work for the dealership. Welcome aboard …
Best PracticesDealership Marketing

Mobile App Promotion – No Longer Optional!

5 Ways to Promote Your Dealers Mobile App Mobile app promotion was easy in 2008. App developers could submit their application to Apple app store and compete amongst the thousands of other apps for user’s attention. “Thousands” being 10,000. End of 2008 – five months after the mobile app store launch only 10,000 total iPhone apps existed. If …