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Is Your Dealers SEO Being Hijacked?

Guest Poster
Posted onAug 29, 2010 at 10:26 AM
5 Comments

Since Google began testing “Realtime Search,” we have seen several incarnations including a scrolling area on the main search page. With the announcement last week of the new “Realtime Search,” I found a renewed interest in the possibilities of another strong source of SEO. What I discovered left me scratching my head and consequently consumed …

PR Announcements

PCG Digital Marketing and DrivingSales.com Announce Groundbreaking Automotive SEO Study

DealerRefresh Newswire
Posted onAug 14, 2010 at 10:47 AM
4 Comments

Car dealers are invited to participate in the largest group study for Automotive Search Engine Optimization (SEO). The study will educate and mentor 100 car dealers who are interested in applying Automotive SEO strategies at their automotive dealership. Results of the four month study will be published and presented at the 2011 NADA Conference in …

Best Practices

5 Ways To Screen Your Dealers Next Social Media Consultant

Guest Poster
Posted onAug 11, 2010 at 4:24 PM
4 Comments

The recent post on the DealerRefresh forums about Social Media Gurus and scams led to the idea that some information might be helpful to dealers in deciding who to hire and trust. Here are some questions to consider: How can you research a company or consultant when they claim to be social media gurus? What’s …

Dealership Marketing

The Social Currency of Mercedes, BMW and Lexus

Jeff Kershner
Posted onMay 25, 2010 at 1:39 AM
6 Comments

In case you don’t read Fast Company, Follow me on Twitter or somehow didn’t stumble across this latest study by Vivaldi Partners on Social Currency be sure to download it here. Today, one of the most important strengths of a brand is its social currency, the extent to which people share the brand or information …

PR Announcements

“Hassle-Free” Car-Buying Experience Is Most Important

DealerRefresh Newswire
Posted onApr 27, 2010 at 10:03 PM
3 Comments

DealerRater Reveals “Hassle-Free” Car-Buying Experience Most Important in Latest Poll Waltham, MA (April 26, 2010) – DealerRater, the nation’s premier car dealer review Web site, surveyed a sample of 5,530 reviewers on which of six factors ranked highest in their car purchase decision. The poll choices included hassle-free shopping, low price, prompt attention, location of …

Best Practices

Social Media Etiquette for Vendors

Alex Snyder
Posted onApr 22, 2010 at 11:22 AM
21 Comments

I just got back from Digital Dealer 8 and almost every presentation was on Social Media. Many vendors were preaching why dealers should be doing something in Social Media, but there weren’t many telling their clients how to do it right. That’s mostly because many of these vendors don’t understand how Social Media truly works …

Best Practices

Social Media Best Practices for Automotive Dealers

Jeff Kershner
Posted onApr 7, 2010 at 8:45 AM
3 Comments

Download your copy of Social Media Best Practices for Automotive Dealers here. Adam Boalt / Founder of GOSO (and a current advertiser here on DealerRefresh) just published an ebook full of best practices for car dealers using or looking to get into social media. This e-book, Social Media Best Practices for Automotive Dealers, is for …

Dealership Marketing

DealerRater Poll – Consumers Want More Facebook Car Promotions

Jeff Kershner
Posted onMar 24, 2010 at 10:38 PM
8 Comments

DealerRater Poll Reveals Consumers Want More Facebook Car Promotions Did anyone else catch the post over on DealerRater.com in regards to some not so surprising results? According to the poll, consumers WANT to be marketed to. The most common suggestions for dealers from respondents include offering special promotions, updating customers on new makes and models, …

Dealership Marketing

Who Is Sick Of Hearing About facebook?

Alex Snyder
Posted onFeb 5, 2010 at 9:59 AM
16 Comments

facebook is over 6 years old now, but it has only found the mainstream-online-car-industry in the last year or so. In a very short time, in our industry, it has worn out its welcome. Nobody is selling cars off of it and maintaining a facebook page is a waste of time. I just don’t understand …

Dealership Marketing

What Are Your Dealers Facebook Fans Worth?

Jeff Kershner
Posted onJan 28, 2010 at 12:40 PM
3 Comments

Dealers advertising on facebook could soon track an ROI (or lack of). With a new conversion tracking tool, facebook hopes to help marketers (and even us dealers) track clicks through to conversion. The conversion tracking tool is already being tested by several select Facebook advertisers. A launch date has yet to be determined, but they are …

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