Since Google began testing “Realtime Search,” we have seen several incarnations including a scrolling area on the main search page. With the announcement last week of the new “Realtime Search,” I found a renewed interest in the possibilities of another strong source of SEO. What I discovered left me scratching my head and consequently consumed a larger part of my morning than I had to spare. My SEO and content was being hijacked!
What I found on the “Realtime Search” updates page was a list of threads all from Twitter. Some I recognized, but some were a bit disturbing. We use a lot of video at our dealerships and I have known for a long time that our online video content was being scraped for use on other non-related sites. It never really bothered me because even though the sites using it had their own agenda, they were generally rogue video sites that appeared to be harmless. Besides, the video was there and the headline was the same, so it added to our SERP.
What I discovered after drilling down into the “Realtime Search” results was [Read more…]