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special internet pricing – DealerRefresh

Best PracticesOpinions & Advice

Special Internet Pricing?

  • Guest Poster
  • Posted onMay 22, 2008 at 10:09 PM
  • 32 Comments
For quite awhile now, many dealerships and trainers have been promoting the benefits of special internet pricing. I am having trouble convincing my GM’s and owner that our department would benefit from having a set price. They are afraid that they will sell a car to a walk-in and then the customer will go home …

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