Who Knows More: Google or Facebook?
Whenever I speak to dealers about the various digital marketing venues, there is one response that is certain and another that is hit or miss. When I mention the word, “Google”, it has been about four or five years since I’ve heard a dealer tell me that their presence there isn’t important. On the other hand, when I mention the word, “Facebook”, I get equally passionate responses from both sides of the spectrum.
Some see it as an important component that rests somewhere between Google and Bing on the value scale. Others see it as a complete waste of time for their dealership.