Leveraging Your Dealerships Unique Selling Propositions Online
Many dealership in the country have something they hang their hat on. Something they feel separates them from the competition. These are known as unique selling propositions or USP’s. While most dealers use conventional methods to promote their USP’s, many ignore the digital element for making consumers aware of their exceptional offer. Your dealership may …
Bombarded, Abused, and BS’d – a consumer’s perspective
I absolutely suck before I get my daily dose of coffee. I’m grumpy, groggy, and completely idiotic. In one of my brighter before-coffee moments I decided I would work on quotes for my move from Virginia to Vermont. I Google’d “Moving Company” and got something like “123movers” as the first result. Being the ignoramus I …
Is Edmunds STEALING from you?
Edmunds.com, they’re stealing from me! We spend a lot of money with Edmunds. We buy leads off their site (through a third-party) and participate in their PDP program for premium placement. We have been a very good customer of theirs for YEARS! And they’ve been good to us….until now. Before I get into what is …