Many dealership in the country have something they hang their hat on. Something they feel separates them from the competition. These are known as unique selling propositions or USP’s. While most dealers use conventional methods to promote their USP’s, many ignore the digital element for making consumers aware of their exceptional offer.
Your dealership may offer free car washes or loaner cars with service. You probably have some kind of service rewards or points program, either set up by the manufacturer or a third party. In most cases these offers are posted in the service area, on the website and perhaps in your newspaper ads, but they can become stagnant. When your USP becomes part of the furniture, it becomes less effective.
Do you have a well optimized web page on your dealership site dedicated to each of your USP’s?