Best PracticesDealership Marketing

How to Nurture High Funnel Leads Without Gutting Your BDC

Forward-thinking dealerships can prioritize the low-funnel buyer while building a lead nurture infrastructure to engage potential buyers still high up the funnel. A balanced approach to these two types of customers will lead to the best results. Many dealerships, and for good reason, have tunnel vision when it comes to leads. They seek a particular …
Best PracticesDealership Communication ToolsDealership Marketing

4 Texting Tips to Maximize the Online Experience with Your Dealership

There is no question that having a solid mobile strategy, including the ability for your customers to text you in a safe and compliant manner, is important in helping your dealership increase sales and improve customer service. The success of your texting strategy, however, hinges on maximizing a person’s ability to initiate contact with your …
Best PracticesDealership Communication Tools

The Three “C’s” of SMS Compliance for Auto Dealers

If someone had told you 10 years ago that people would be ordering everything from groceries to cars on their phone without actually speaking to a store representative, you probably wouldn’t have believed them. But today we do all that and more with our smartphones, and the evolution of text message (or SMS) communications and customer …
Best PracticesDealership Marketing

5 Tips for Maximizing the Shopper’s Website Experience

We’ve all been watching the automotive industry’s dramatic change as more and more services move online. Dealerships have turned their websites into digital showrooms, seamless extensions of their brick-and-mortar dealership floors. New online platforms abound to help shoppers with everything from browsing to price comparing to financing. For example, Chase has rolled out a new …